Before starting a new project, we cooperate with our clients to answer the fundamental questions: why this system or website should exist, and what value it is going to bring to people and founders.
The in-depth research is a roadmap to create engaging user-friendly products. Defined user preferences and business goals help us to build a solid strategy upon which we decide what the user experience should be.
Our research services include:
Analysing data extracted from user surveys, user feedback and usability tests to make a product or a service that gets to the heart of what truly matters to our audience.
Conducting usability tests to reveal the problems and misconceptions appearing while using the interface, and improve the overall performance.
Performing business analysis to discover objectives, define project scope and decide what business processes should be optimised and improved.
Reviewing client competitors to find out how we can solve the problems people face while using similar interfaces, by implementing outstanding features in our product