Any product could be excellent itself, but if a similar one is already at the market and doing very well, it is quite difficult to compete. However, if we find the features of competitor’s site or app that people are not happy with, we can use it as our advantage.
A PRODUCT DOESN'T LIVE IN A VACUUM
With this review, we explore the competitor pool and define the market potential. This information will be used further to build a highly viable product filled with relevant components and of top grade quality.
The process of competitor review:
- Choosing top competitors
- Exploring web-trends in given business sector
- Testing the factors of competitiveness
- Reviewing the factors of user value
- Evaluating their content and functionality and making conclusions of overall experience and attributes that attract target users
Those insights help us to find the problems in competitors’ sites and approaches and solve them by giving people an advanced product they will be happy with.