On the stage of prototyping our passionate UX designers use the results of research, apply information architecture and build a draft version of a product.
Clickable prototypes evoke design thinking and help us understand main challenges and create a ready-to-go pattern for our visual designers and development team.
PROTOTYPE IS A BRIDGE
BETWEEN SCIENCE AND ART
You may wonder why to prototype and not to design straight away? Rapid prototyping allows the communication between developers and visual team, between users and business needs, and between our clients and us.
Raw interactive screen layouts let us showcase the work in progress and get your feedback, as well as test the draft version on real people - future clients of the business. Time spent on prototyping is the investment in quality and error-free web development.